Privacy Policy

1. Introduction

Tryfox (“we”, “us”, “our”) provides an AI-powered virtual try-on experience for Shopify stores (the “Service”). This Privacy Policy explains what data we collect, how we use it, and what rights you may have.

2. Data We Collect

We collect only the data needed to provide and improve the Service.

2.1 Store and Merchant Data

• Shop domain and store identifiers from Shopify install.
• Configuration settings required for app functionality.
• Billing and subscription status metadata.

2.2 End-User Content

• Images submitted by shoppers or merchants for virtual try-on.
• Selected product data required to generate outputs.

We do not sell end-user data and do not use shopper images for advertising.

2.3 Usage and Technical Data

• Feature usage events and error diagnostics.
• Performance metrics such as request latency and uptime.
• Basic device and browser metadata for reliability.

3. How We Use Data

• To generate and return virtual try-on results.
• To operate accounts, permissions, and billing.
• To monitor quality, diagnose issues, and prevent abuse.
• To improve models, workflows, and product UX.
• To communicate updates relevant to your use of Tryfox.

4. Legal Bases (UK/EU GDPR)

• Contract: To provide the Service you request.
• Legitimate interests: Service security, monitoring, and improvement.
• Consent: Where required for optional features or specific processing.

5. Data Retention

• Images and generated outputs are retained only as long as needed for delivery, troubleshooting, and merchant-configured history.
• Operational logs are retained for a limited period for security and reliability.
• Billing and account records are retained as required for legal, tax, and compliance obligations.

6. Sub-processors

We use trusted sub-processors to provide the Service:

We do not sell your data. Data shared with sub-processors is limited to what is necessary for them to perform their services.

7. International Transfers

Where personal data is transferred outside your jurisdiction, we use appropriate safeguards such as Standard Contractual Clauses (SCCs) or equivalent legal mechanisms.

8. Security

• Encryption in transit and encryption at rest.
• Access controls and least-privilege infrastructure access.
• Monitoring, rate limiting, and abuse prevention controls.
• Regular reviews of processing and data access patterns.

9. Your Privacy Rights

Depending on your location, you may have rights to access, correct, delete, restrict, object to processing, or export your personal data.

To request privacy assistance, contact us at tamas@urbsai.com.

10. Cookies

We use essential cookies and similar technologies to keep sessions secure and maintain core app functionality. We do not use cookies for third-party advertising.

11. Children's Privacy

Tryfox is not directed to children, and we do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the effective date shown on this page.

13. Contact

For questions about this Privacy Policy, email tamas@urbsai.com.